New, interactive workshop for serious entrepreneurs

Do you have a business idea that will make a great business proposal and want to present it to investors?  Then this course is for you!

What will you get?

An interactive, hands-on course that takes you through the steps of building your winning business strategy, budget, financial and marketing plan and business pitch and lets you present your pitch to active angel investors.

Bring your own data to work on!

What will you learn?

4 March   Setting up your own business - Advisory session with Exomedica VC

11 March   Marketing & sales plans that work  - With workshop on website & SEO

18 March   Budgeting & financial management - Advisory session with Angels Den

25 March   Effective business presentations - With workshop on sales skills

19 April     Pitch to Win competition - our "Dragons Den" with active investors

Click here for detailed Agenda

Is this course right for you?

This course is suitable for anyone who is serious about learning business skills and launching a successful start-up business or social enterprise.  This workshop is ideal for businesses that want to raise finance.

What is included in the price?

£69 ( £59 + VAT) - Day ticket includes course entry plus morning coffee, lunch, afternoon tea, and a drink voucher for the networking session.

£253 ( £215 + VAT) - Entry, tea, coffee, lunch and drink voucher for all 4 days plus entry ticket to "Pitch to Win" competition (otherwise £20).

Who runs the course?

The course is organised by Entelliz Limited and the interactive workshops are led by industry experts and start-up investors.  The business pitch competition is run by a team of active angel investors.  See details below or click here for speaker bios. 

Further information

If you have questions, please email info@entelliz.co.uk or call 08450-56-96-36

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COURSE AGENDA

Day 1 - Setting Up Your Own Business

  9:30 - 10:00      Registration  

10:00 - 11:15       What is your USP 

                               SWOT, PESTEL and competitive profiling

                         The key reasons why good ideas fail

11:15 - 11:30      Tea & Coffee

11:30 - 12:30       How to protect your IP

Workshop with David Warrilow of London IP Ltd. 

12:30 - 13:15      Lunch

13:15 - 15.00       Planning for business success

                               Choosing the right business models 

                         SMART business planning

                         When you are your worst enemy and how to avoid it

15:00 - 15:15     Tea & Coffee 

15.15 - 16:30       Fund-raising workshop

                         Mark Fisher, co-owner of the VC firm Exomadica Ltd.

16.30 -              Networking 

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Day 2 - Marketing& Sales Plans That Work

  9:30 - 10:00        Registration  

10:00 - 11:15       Marketing strategy

                         Your market opportunity

                         Market analysis tools

                         Branding and marketing strategy

11:15 - 11:30       Tea & coffee

11.30 - 12.30       Your message in 140 characters  -  Team exercise

12:30 - 13:15       Lunch  

     13:15 - 14:00       Targeting customers

                         Understanding “buying behaviour”

                             Your marketing message

14:00 - 15:00       Build your marketing plan

                         Build your marketing mix

                         PR & advertising

                         Effective websites

15:00 - 15:15       Tea & Coffee 

15.15 - 16.30       Web design and SEO basics

Workshop with Thomas Kulbokas of Nearby Digital Ltd

16.30 -                   Networking with investors 

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Day 3 – Budgeting & Financial Management

  9:30 - 10:00        Registration  

10:00 - 11:15       Budgets & financial projections

                         Budgeting to break-even

                         Modern pricing models

                         Sales and profit forecasting

11:15 – 11:30       Tea & coffee

11:30 – 13:15       Financial management

                         Focus on cash, revenue and profit

                         Costs and capital requirements

                         Business sustainability and good financial control

13:15 - 14:00      Lunch

14:00 - 15:00       Business advisory session with Angels Den

15:00 – 15:15       Tea & coffee

15:15 – 16:00       Negotiation skills workshop

16:00 -               Networking with investors

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Day 4 - Effective Business Presentations 

  9:30 - 10:00        Registration

10:00 - 11:15      Effective communication skills

                   What makes presentations work

                         Using mixed media

11:15 - 11:30       Tea & coffee

11:30 - 12.30       How to build your network & generate referrals?    

                         Workshop with Jason Cobine, Beyond Networking Ltd.

12:30 - 13:15      Networking lunch

13:15 - 14:00       Public speaking training

14:00 - 14:15       Tea & coffee

14:15 – 16:30       Lets put it all together - Business Pitch Workshop

15:30 - 15:30      Networking

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Day5 - Pitch to Win Competition

Midnight, 6 April 2010 - Deadline to submit your business pitch to our angel investor panel: Lois Cook, Richard Cook, Gregory Kris and Aniko Zagon.

19 April 2010 - Short-listed finalists will present live to an audience of investors and business professionals.

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 SPEAKER BIOS

Jason Cobine, Founder-Director of Beyond Networking Ltd and owner of Cobine Carmelson Ltd., focuses on helping businesses reduce the time and money they spend business networking.  He developed a method for finding the right contacts quickly and easily, online and offline and regularly speaks on how to build relationships by creating a first impression that lasts.  The people he helps are usually managing directors, business owners and charity executives who want to grow their organisation whilst protecting their income and reputation.

Dr Mark Fisher is founder and co-owner of Exomedica Ltd. that develops and funds medical technology innovations from its earliest stage (including patenting, product design, clinical trials and regulation) to the point where their value can be realised through a licensing, sale or flotation.  Prior to that, Mark was the Managing Director of Ventures for Health, the NHS Innovations Hub that is in charge of commercialising innovations by NHS hospitals all across West London.

Thomas Kulbokas is the Managing Director of Nearby Digital Ltd, the website design and development company that provides custom-built solutions for business web-presence and e-commerce projects through a simple one-stop-shop service.  Thomas studied Music Media and Events at London Metropolitan University and is passionate about internet marketing, web 2.0 and online video.

David Warrilow is the Founder/Director of London IP Ltd, which offers comprehensive intellectual property management services, covering patents, trademarks, copyright and designs.  David has been working in intellectual property protection since 2001, and has advised and represented a diverse range of clients, ranging from lone inventors to blue-chip companies.  David is a UK Patent Attorney as well as a European Patent Attorney.

Dr Aniko Zagon, Founder-Director of Entelliz Limited, is an innovation management expert and business coach who helped many businesses build strong growth platforms and commercialised innovative projects for the NHS, UK universities and private ventures.  She has worked, in various senior managerial roles, for the NHS, start-ups and listed companies.  Aniko is a Fellow of the Chartered Management Institute (FMCI), and a Member of the Institute of Directors.

Investor panel:

Lois Cook, co-founded Angels Den.   Lois has been helping small businesses over the last 10 years.  Over the last few years she has turned her focus to what she sees as the major issue for small businesses, helping to get them funded, cheaply and easily.

Richard Cook, founder of the original Cash a Cheque Chain and Log Book Loans.  Richard is a serial entrepreneur and investor who created and successfully sold a number of franchise businesses in the hospitality, finance and IT sectors.  He is now non-executive director and investor of a number of startup companies and a Trustee of the Starlight Foundation, a children's charity.

Gregory Kris, CEO of Decibel and Director of a number of online media companies.  Greg has over a dozen years experience in the online sector, where he has successfully founded and exited from two digital businesses and has grown a number of small businesses into successful organisations. 

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      Terms and conditions

• In the event the minimum number to start a session is not attained, we reserve the right to cancel it.  All course fees will be refunded if this occurs.
• Registered delegates can be substituted
• Registered delegates may request a refund up to 5 days in advance of the first day of the event. Refunds will be made minus a 15% processing fee.
• The organisers reserve the right to substitute speakers if necessary due to event that are beyond their control.